Objective
The client’s main campaign goal is to drive leads, qualified student applicationsand enrollments.
Challenge
Reaching qualified student applicants and tracking success with advertisingefforts.
Solution
We have and continue to advertise display ads with our Device ID targeting tocustom ZIP codes in relevant neighborhoods and locations to reach prospectiveundergraduate and post-graduate students.
Results
Over fiv e months, the campaign has driven an average of 85 applicants per month and 41 accepted students. The average student spends over $40,000 during their time at the university - a huge return on investment and more than $1.6 million in estimated tuition
Key Findings
Device ID ads can serve a precise audience and offer CRM match back reporting to determine better ROI on the campaign.
