Industry
Home Services
Campaign Length
1 year
Total Investment
$288,449
Geography
Western U.S.
Products Utilized
Device ID Matchback, Programmatic display, Facebook, Search Engine Marketing (SEM), Organic SEO and Local SEO, Performance Max
Objectives
The client, a home service company specializing in windows and doors, aimed to enhance its online presence and attract more visitors to its website. Their goal was to boost leads, enhance brand recognition, and decrease their cost per acquisition.
Strategy & solutions
To achieve all the client’s goals, our team employed a diverse range of products across the sales funnel, with each targeting a distinct objective. With this comprehensive approach, the client was able to average 150+ leads per month for the full duration of the campaign. We utilized the following products:
- Display and Facebook: to reach affluent homeowners in the area – covering the top and middle of the funnel
- Search Engine Marketing (SEM): to target those at the bottom of the funnel who were ready to purchase
- Device ID: to target specific postal routes in the neighborhoods where the client was active
- Local and Organic SEO: to ensure the client’s website was easy to find, accurate and up to date
- Performance Max: to guarantee the client’s ads reached the right audiences
Results
Increase in revenue from previous year
$
0
K
Increase in leads
0
%
Total leads
0
K
Increase in engagement
0
%
Impressions
0
M
Decrease in cost per lead (CPL)
0
%
Final CPL
$
0
Calls attributed to SEM
0
