One hundred fifty million Americans are currently active on TikTok—with the average user spending 58 minutes per day on the platform. Here, they enjoy viewing authentic videos over the more polished content prioritized on other platforms.
TikTok also offers a handful of attractive advertising benefits for businesses, including:
- Budget-friendly video creative: Ads can be as easy and inexpensive as video shot with a phone.
- Reaching people on the go: The mobile-first video format ensures your message always reaches your audience.
- An exiting platform for bold messaging: TikTok is powerful for flashy or intriguing brands to create emotionally appealing video ads.
- Viral potential: The platform is famous for its high potential for virality and organic sharing.
Creative ideas are always welcome on TikTok. So, to better turn ideas into tailored content, we combed through a massive amount of data to identify inventive best practices that can improve your ad performance. Get inspired, try them out and have fun!
Universal best practices
Shoot high-res: Ensuring video resolution of 720P+ lifts conversions 312% compared to other video resolutions.
Stick to full screen: Using a 9:16 aspect ratio boosts conversions by 91% when compared to videos that are not formatted for the full screen.
Rally people to act: Adding a clear CTA messaged results in a 152% lift in conversions.
Identify the perfect duration: Videos that are 21 to 34 seconds long see a 280% increase in impressions compared to other videos.
Ecommerce best practices
Use varied scenes: Showing a range of scenes rather than one continuous shot boosts conversions by 38%.
Leverage closed captioning: Closed captioning or on-screen text has proven to lift conversions by 80%.
Add voiceover: Real voiceover that reinforces your offer with onscreen text can give you an 87% increase in conversions.
Gaming best practices
Show more action: Videos with 5+ scenes boost conversions up to 171% compared to videos with fewer scenes.
Lead with text: Showing text in the first seven seconds of the video can give you 43% more conversions.
Include an end frame: When you use an end frame to summarize key information, you can expect a 47% rise in impressions.
Ready to reach highly engaged users with your video content?
Take advantage of the popular TikTok platform with these proven practices – and watch your performance surge. If you need a digital marketing guru in your corner, our creative team can build custom-made vertical TikTok videos using your brand’s existing assets.
Don’t wait! Start experiencing the clear benefits of TikTok advertising today.
